Marketing Plan For New Dawn Celebrations †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan For New Dawn Celebrations. Answer: Introduction This report is based on the design of the marketing and promotion plan for the event organized by the New Dawn communities in Adelaide, Australia. The expected audience in the event is around 150,000. This is one of the largest events happening in the state. This is not a high budget event; however it happens on a large scale. There are many other regional events that take place in the city at the same time. This report is based on the marketing and promotion plan of the event. The marketing strategy of this event is discussed in detail. This strategy will help to promote the event in the city as well as in the remote areas. This will help in communicating the event to the target audience, so that more and more people can be attracted towards the celebrations. The outcomes of the marketing strategy taken into account are discussed in detailed in the report (Armstrong et al., 2014). Further, a message will be provided in the report regarding the marketing plan. The main objective of this report is to develop a successful marketing plan to promote the event in such a manner so that it attracts audience not only from the city, also from the remote areas (Bondar et al., 2012). Detailed plan for the promotion for the event Marketing strategy for New Dawn Celebration An event can be used as a communication tool to connect with a vast number of people. The New Dawns event celebration in this will help connecting with many people and communities together. Events industry is a large and expanding area where all types of activities can be performed including arts, sports and music (Castronovo Huang, 2012). The New Dawns celebration is a cultural event of the New Dawn community. The events industry is large and involves a vast number of people. This industry is unique and the marketing and promotional strategies in this industry are different. The size of the audience of this industry is large and due to this, the marketing strategy is also different. The marketing communication strategy that is designed for the event promotion needs to be integrated (Constantinides, 2014). Marketing communication The process of communication can be defined as the way by which the thoughts about a particular subject are conveyed and thereby the meaning of the message can be shared in an effective manner (Sharples, 2014). The marketing and promotion of an event depends highly on the communication, which can either be direct with the help of providing information to the potential customers about the product thereby creating an image of the product or with the help of feedback or research. The communications related to marketing mainly deals with the marketing mix of the brand or product that helps in exchanging ideas or information about the brand (Hollensen, 2015). Marketing communication plan including marketing strategy The process of planning of the marketing plan is important for the product, so that it can gain the advantage over the other products in the market. This planning helps in managing the risks involved in the process and thereby the returns can be analyzed. In this case, the promotional and marketing process of the event needs to be planned keeping in mind the audience and the factors related to the event (Killian McManus, 2015). There is a specific framework on the planning of the marketing communication, which is as follows, Analysis of the context Positioning and marketing objectives Developing the promotional mix Implementation of the plan Evaluation of the performance of the plan (Ryan, 2016). The process of planning of marketing communications includes the following steps, Analysis of the situation This step is the initial stage in which the current position of the market is analyzed. The stakeholders of the organization are analyzed so that it the decision can be made based on the people with whom the communication is to be done. The activities of the competitors are analyzed. In this case, the planning of the promotion of the event is done based on the area in which the event is being organized and the people taking part in the event (Thomas Peterson, 2017). The main objective of the marketing plan is to set. This objective is based on the awareness of the brand or the product that is being promoted and the response of the consumers. In this case, the objective of the marketing plan is to attract the people from the city towards the event (Yeoman et al., 2012). Target setting The target audience of the marketing plan are set in this stage. The marketing plan and the process related to marketing are based mainly on the target audience of the plan. In this case, the target audiences are the people from the main city. The reason being that the event is mainly organized between the people of the New Dawns community (Armstrong et al., 2014).. The positioning of the brand in the market is important to ensure its success. This mainly refers to the image the brand has created in the minds of the consumers. In the same way, the message strategy is applied to communicate with the consumers through a specific message related to the promotional activities (Bondar et al., 2012). Methods adopted in the promotion and media strategies The methods related to the promotion of the promotion is the most important part of the marketing plan. The methods that are decided in the marketing plan of The New Dawn celebrations include, hoardings in the prime locations, distribution of flyers in the main city area and social media marketing. Social marketing includes platforms like Facebook, Twitter and LinkedIn (Castronovo Huang, 2012). The marketing plan for the New Dawns event has several outcomes. Events are tools that can help in achieving marketing objectives in a vast area. The planning of the marketing activities in an event is important, the reason being that an event is a huge platform that can be used to establish successful relationships between a group of individuals. The communication that can be achieved in an event is huge (Constantinides, 2014). However, there are many difficulties related to this, which includes the targeting of the correct group of people or audience. In this case, the marketing plan provided for the New Dawns can have several outcomes, which include, the building of relationships between the people of the main city and the remote areas. The event will also be broadcasted in the remote areas with the help of internet facilities. This will help the people of the remote areas to be a part of the event even if is not being able to participate in person (Hollensen, 2015). Target audience The people of the main city The sponsors of the event, including the government and corporates The chief guests, including government delegates (Killian McManus, 2015) Message for the event The message of a marketing communication plan provides the statement related to the positioning of the brand in the market (Thomas Peterson, 2017). The message for the New Dawns statewide celebrations would be Experiencing the New Dawns culture in Adelaide. This message will create an impression in the minds of the people who are interested in attending the celebrations. Conclusion The report can be concluded by stating that the detailed marketing plan including the marketing strategy, objectives of the marketing plan, setting the targets, positioning of the event in the market and the message related to the positioning and the methods adopted in the promotional activity is provided in the analysis. The New Dawns celebration can be promoted using the marketing plan provided in the report analysis. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bondar, I., Yelizarov, I., Mazurenko, N., Melnikova, I. (2012). INNOVATIVE MARKETING COMMUNICATIONS. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Constantinides, E. (2014). Foundations of social media marketing.Procedia-Social and behavioral sciences,148, 40-57. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Killian, G., McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration.Business Horizons,58(5), 539-549. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sharples, L. (2014).Strategic event creation. P. Crowther, D. May, C. Orefice (Eds.). Goodfellow Publishers. Thomas, D. C., Peterson, M. F. (2017).Cross-cultural management: Essential concepts. Sage Publications. Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S., McMahon-Beattie, U. (Eds.). (2012).Festival and events management. Routledge.